The brand HOH Hoferhecht Embroideries is an Austrian fourth generation family-owned company since 1880.They design exclusive, high-fashion and innovative embroideries for the world’s fashion and luxury market.
HOH was the Official Sponsor for two Fashion Shows of the Greek designer Maria Vytinidoy that was presented at AXDW, in October 2015 in Athens.
Maria Vytinidoy presented the Fashion Show ‘Cultural Collection’ , a collection Prêt-à-Porter de luxe for Spring/Summer 2016 , full of handwoven fabrics and silks with a modern-ethnic character.
HOH provided all the silk prints for the collection.
The designer presented the first Wearable Technology Fashion Show in Greece with the label ‘AthensFashionClub ‘ of the Fashion School she owns.
HOH provided the sequins and the haute couture laces for the show.The designer, Maria Vytinidou, merged classic fabrics with smart materials such as LEDS and optical fibers to develop wearable technology garments and a unique fashion show.